Digital Marketing Tips for Conversion Rate Optimization With Heather Porter

Heather Porter is a Digital Marketing Consultant and the Founder of Website Love, an agency that helps businesses turn underperforming websites into revenue-generating platforms. She has 15 years of experience in digital marketing as a business owner, consultant, and speaker, and has managed events for some of the world’s top speakers, including Tony Robbins.


Heather is an Amazon Kindle #1 best-seller, co-author of three books, contributing author to two books, and host of That Social Media Show and The Hustle Rebellion podcasts. She is one of five Meta (formerly Facebook) Certified Lead Trainers in Australia, a Meta Certified Media Buying Professional, and teaches digital marketing at Sydney University Center for Continuing Education.


Here’s a glimpse of what you’ll learn:


  • Heather Porter talks about how she got into digital marketing 
  • How can you deal with the stress of running a business?
  • What Heather learned from working for Tony Robbins and Richard Branson
  • How does Heather help entrepreneurs with conversion rate optimization?
  • Things that work well in digital marketing
  • Heather’s ideal client profile 
  • Marketing advice for entrepreneurs

In this episode...


Entrepreneurship can get demanding and have you too overwhelmed to make time for marketing your business. Do you mull over how to improve this? There are many digital marketing tools you can utilize to scale your business better.


Using digital marketing to increase your conversion rate optimization is complex. It entails knowing where you derive traffic from, whether from Meta (formerly Facebook) Ads, Google Ads, YouTube Ads, or other means of directing traffic, knowing what page you send your website visitors to, and then what happens on that page. Being on top of these things, in addition to other business undertakings, can be stressful for entrepreneurs. To make entrepreneurship more enjoyable and less stressful, Heather Porter recommends partnering with an agency that can simplify the digital marketing process for you.


In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Heather Porter, Digital Marketing Consultant and Founder of Website Love, to talk about how entrepreneurs can thrive at and through digital marketing. Heather explains how she got into digital marketing, how she helps entrepreneurs with conversion rate optimization, things that work well in digital marketing, and shares marketing advice with business owners.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing Group.


At Performance Publishing Group, we provide top-quality, comprehensive book publishing services for soon-to-be authors.


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards.


To learn more about Performance Publishing Group, go to

Written By

Michelle Prince

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