Rob Ripp knows the ups and downs of building something from scratch. As the founder of Fintelligent, he’s spent years helping fellow founders turn their financial chaos into clarity. Rob’s no stranger to sleepless nights over cash flow or the rush of landing a new client. He’s been in the trenches with entrepreneurs who dream big but sometimes struggle to see how the numbers fit the vision.
After working with corporate giants like Colgate-Palmolive and Lehman Brothers, Rob realized his passion wasn’t in corporate America - it was in helping small businesses thrive. Since launching Fintelligent, he’s dedicated himself to guiding growthstage companies through the complex world of finance, giving founders the tools to unlock their company’s wealth.
Outside of work, Rob identifies most as a father, cherishing time with his family. A true explorer, he’s traveled to all 50 states, always eager to discover something new. Whether by the beach or in a favorite corner of the world, Rob finds inspiration in the journey.
Rob’s goal? To help you see your business the way he does: full of potential, brimming with opportunity, and absolutely worth the effort.
I sit down with Rob Ripp, founder of Fintelligent and author of the game-changing book Finance for Founders. Rob pulls back the curtain on what great finance really looks like for growth-stage businesses—and how you can build a financial function that fuels scale, not stress.
Rob Ripp knows what it means to build from scratch. As the founder of Fintelligent, he helps founders transform financial confusion into control. With roots in corporate giants like Colgate-Palmolive and Lehman Brothers, Rob’s true passion lies in helping entrepreneurs grow with confidence. He’s worked alongside hundreds of founders, guiding them from chaos to clarity—and now he’s packaged that wisdom into a must-read guide. If you’re a founder running a business between $2M–$10M in revenue and the financial side still feels like a black box, this conversation—and Rob’s book—is your roadmap to clarity.
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