How To Build Authority Through Podcasting With Erik Jensen

Erik Jensen is the Co-owner and Chief Strategy Officer at Predictive ROI, a seven-figure marketing agency helping businesses monetize their position of authority. The team helps agencies, coaches, and consultants grow their audience, nurture more leads, and increase sales through thought leadership and content strategies to propel them to the next level. Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2 million, which was featured in the book Profitable Podcasting.


A business owner since age 14, Erik began his entrepreneurial journey with a national juggling business that took him and his brother around the country. He received a Bachelor of Science degree in Marketing while he was in his marketing career ascent. As an Account Executive at Langseth Enterprises, LLC he gained sales, marketing strategy, and advertising experience. While attending college, Erik became the Owner of Budabi Brothers, LLC, then he co-founded Biological Frequencies LLC and went on to Predictive ROI as the Engagement Manager. He climbed to become the VP of Client Services, and now he’s the Co-owner and Chief Strategy Officer at Predictive ROI.


Here’s a glimpse of what you’ll learn:


  • Erik Jensen talks about Predictive ROI and what they do for their clients
  • How podcasting can be a valuable and profitable business tactic
  • Erik’s advice to business owners on the importance of podcasting
  • The backstory of Erik’s involvement with Predictive ROI
  • Erik explains the biggest struggle they faced growing Predictive ROI, how they overcame it, and the lessons they learned
  • Other ways companies can build an authority business model

In this episode...


How can you build a position of authority and thought leadership and monetize it? Do you want to grow your business with right-fit clients, steady leads, and undeniable authority to propel you to the next level, but you’re not sure how?


Many business leaders have been told they need to create and share all sorts of content with their audience but have not seen how it moves the needle for their company. With over two decades in the marketing strategy space, Erik Jensen has helped many businesses grow their audience, nurture more deals, and increase sales by leveraging content like podcasts. Today he explains how podcasts are one of the best tactics you can use to develop relationships and a position of authority and thought leadership. You have to have a process in place that makes the best use of your time and abilities. There are many ways to optimize your time through podcasting because you can repurpose content you already have.


In this episode of The Power of Authority Spotlight, Michelle Prince sits down with Erik Jensen, the Co-owner and Chief Strategy Officer at Predictive ROI, to discuss ways business leaders can grow their authority, build relationships, and expand their influence. Erik talks about podcasting as a profitable tactic for a business, shares his advice to business leaders about the value of podcasting, how Predictive ROI overcame the biggest struggle they faced, and other ways companies can build an authority business model.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing Group.


At Performance Publishing Group, we provide top-quality, comprehensive book publishing services for soon-to-be authors.


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards.


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Written By

Michelle Prince

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