Strategies for Effective Email Marketing and Lead Generation With Jennie Wright

Jennie Wright

Jennie Wright is an expert in email list growth and lead generation, with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method, an inbound attraction and permission marketing system that assists clients and audiences in generating leads.


Jennie understands the essential steps to create events that attract ready buyers and build trust and engagement with audiences, with a track record of building over 375+ lists. Her mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is also a sought-after speaker and consultant who inspires audiences with her expertise, passion, and practical advice.

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Here’s a glimpse of what you’ll learn: 


  • How Jennie Wright stumbled into the lead generation business 
  • Mistakes people make with lead generation 
  • The secret to high-conversion landing pages without paid traffic
  • Jennie talks about lead generation and email marketing strategies
  • Why authentic networking and targeted podcast appearances are key for authors
  • How to start small and scale your marketing efforts over time

In this episode…


Lead generation involves identifying and engaging potential customers interested in your products or services. From targeted advertising to content marketing and beyond, there are different tactics you can use to generate leads and build a pipeline of potential customers that you can convert into loyal brand advocates. But which is the best and easiest way to do it?


Email marketing expert Jennie Wright says list-building is critical to any successful business strategy. By collecting the contact information of potential customers, you are building a targeted audience that you can engage with and market to directly. Whether through social media, website opt-ins, or other lead-generation tactics, forming a quality email list is an effective way to stay top-of-mind with your audience and drive sales.


In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Jennie Wright, creator of The List Injection Method, to discuss innovative list-building and marketing strategies. Jennie shares her professional background in email marketing, mistakes people make with lead generation, landing page optimization and list-building techniques, lead generation, and advice for list building.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing.


At Performance Publishing, we provide top-quality, comprehensive book publishing services for soon-to-be authors. 


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards. 


To learn more about Performance Publishing, go to

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Written By

Michelle Prince

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