The Importance of Brand Marketing With Di-Di Hoffman

Di-Di Hoffman is the Founder of BadassPreneurs Academy, the one-and-only rainmaker academy for wellness professionals who want to become recognized experts in their category. A seasoned horticulturist turned rainmaking geek, Di-Di is the creator of The Perpetual Rainmaking Machine and the host of The Badass Wellness Coach Show, the show for solo practitioners and coaches who want to 10X their impact, profit, and growth.


Di-Di is also the Founder of The Herb Academy, a platform where people learn about herbs and how to use them responsibly. Additionally, his The BadassPreneurs Think Tank community of solopreneurs is redefining mindsets, mental models, and mechanics to run a successful online business.


Here’s a glimpse of what you’ll learn:


  • Di-Di Hoffman’s background as a seasoned horticulturist and rainmaker
  • How Di-Di helps wellness professionals to be more visible 
  • The importance of marketing your brand
  • Di-Di discusses the masterminds that he is about to launch
  • How Di-Di’s building authority in his business 

In this episode...


Do you have a growth mindset, and are you in pursuit of building a wildly successful and fulfilling business? Where can you get the support you desire to help you navigate the ever-changing business world?


According to Di-Di Hoffman, many entrepreneurs fail because they don’t market themselves. Their businesses fail to thrive due to a lack of awareness regarding their existence and offerings. He says there are various methods entrepreneurs can use to create awareness of their businesses’ existence to be successful. Di-Di shares how he helps professionals boost their visibility, get more clients, and build a strong business network.


In this episode of The Power of Authority Spotlight, Michelle Prince sits down with Di-Di Hoffman, Founder of BadassPreneurs Academy, to discuss why entrepreneurs need to market their brands. Di-Di shares his background as a seasoned horticulturist and a modern-day rainmaking geek, how he helps wellness professionals be more visible, the importance of brand marketing, and the masterminds he is about to launch.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing Group.


At Performance Publishing Group, we provide top-quality, comprehensive book publishing services for soon-to-be authors.


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards.


To learn more about Performance Publishing Group, go to

Written By

Michelle Prince

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