Taylor McMaster is the Founder and Client Account Manager at DOT & Company, a client management firm for digital marketing agencies. With her team, she helps digital marketing agencies keep their clients happy and focus on what they do best — full-service client account management services. Taylor and the team have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses by ensuring a smooth client experience. She is also the host of The Happy Clients Podcast, where she interviews top names in the agency world, diving deep into what makes clients happy.
Growing and scaling a digital marketing agency while trying to build strong relationships with clients can be overwhelming. So, where can you get the support you deserve to help you with your clients as you focus on growing your business? As digital marketing agents grow and scale their businesses, they also need to focus on how they can keep their clients happy. For this to happen, agencies ought to be proactive in communicating with clients, have good processes and systems in place, and build great relationships with the clients — which can be overwhelming. Taylor McMaster recommends getting somebody who’s good at account management to help with those tasks so that, as the agency owner, you can focus on growing the agency. In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Taylor McMaster, Founder and Client Account Manager at DOT & Company, to discuss the importance of hiring client account management services. Taylor explains what makes clients pleased in the agency world, how DOT & Company help digital marketing agencies keep their clients happy, the process of working with an agency as an account manager, and the tips for making your client relationship the best in the industry.
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