Author Spotlight Series: The Power of Book and Video Marketing With Ian Garlic

Ian Garlic

Ian Garlic is the Co-founder and CEO of authenticWEB, a marketing and coaching company that helps businesses grow by sharing their authentic stories through a combination of amazing videos, animations, websites, and SEO. He is a go-to video marketing and storytelling expert and the best-selling author of three marketing books. Ian's newest book, Video Testimonials That Land The Big Fish, provides people with proven strategies for increasing sales, boosting conversions, and closing big clients, all through the power of video case stories. He is also the host of The Garlic Marketing Show, where he shares the latest marketing techniques that are working.

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Here’s a glimpse of what you’ll learn: 


  • Ian Garlic talks about his book Video Testimonials That Land The Big Fish and what it’s about
  • The difference between a testimonial and a story and how they impact business success
  • The importance of customer success stories
  • Ian discusses his book marketing strategies
  • Tips for targeting ideal clients through a content strategy
  • How Ian’s building authority
  • YouTube optimization advice

In this episode…


Do you want to establish your brand as a thought leader in your industry? Sharing your brand's authentic stories that attract more clients is the solution, but how can you do it efficiently and effectively? 


Telling stories about your brand allows potential clients to see what your brand is all about. It can be done through podcasting, books, and videos. The go-to video marketing and storytelling expert, Ian Garlic, recommends video case stories because they allow you to showcase your brand through real-life examples of how your solutions have helped others. He also recommends writing books to build trust and credibility with your audience, which can ultimately lead to more sales and bigger deals.


In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Ian Garlic, Co-founder and CEO of authenticWEB, to discuss leveraging the power of video case stories and books in business. Ian talks about his book about video testimonials, the importance of customer success stories, book marketing strategies, tips for targeting ideal clients through content strategy, and YouTube optimization advice.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing.


At Performance Publishing, we provide top-quality, comprehensive book publishing services for soon-to-be authors. 


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards. 


To learn more about Performance Publishing, go to


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Written By

Michelle Prince

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