Promotional Product Solutions To Boost Sales With Swire Ho

Swire Ho is the Director of Sales and Marketing at Garuda Promo and Branding Solutions, a Los Angeles-based firm specializing in promotional products, corporate apparel, corporate identity, and branding. He immigrated to Los Angeles in 1996 and is a proud Chinese American fluent in Cantonese, Mandarin, and English. As a seasoned professional, Swire possesses exceptional project management skills, a talent for generating creative ideas, and the ability to turn them into reality.


Swire excels in business communication and navigating the corporate buying process — which allowed him to receive the SCORE Award for Small Business Success in 2009 and become the Los Angeles Area Chamber of Commerce Ambassador of the Year in 2018. Additionally, he was named #Online18 2023 as one of the best promo pros on social media and a subject matter expert on promotional products.


Here’s a glimpse of what you’ll learn:

  • Why branding yourself is essential
  • Swire Ho discusses his journey into the promotional product industry
  • The importance of promotional products
  • Swire explains the value of understanding the sales process and his advice 
  • The impact of technology on sales 
  • The genesis of The Small Business Show  and its mission
  • Best business advice Swire has ever heard 
  • How Swire builds authority in his business 

In this episode...


Sales are fundamental to the success of any business. Are there tips you can leverage to improve your sales process? 


Swire Ho, known as the “Promo Guy,” recommends having promotional products. They may seem outdated, but they positively impact your sales in unimaginable ways. It is because they carry the tagline, logo, name or phone number, and website of your brand, which promotes your business. He shares his journey of how he supports companies to grow sales and unlock their brand’s potential with meaningful promotional product solutions.


In this inspiring episode of The Power of Authority Spotlight, Michelle Prince welcomes Swire Ho, Director of Sales and Marketing at Garuda Promo and Branding Solutions, to discuss the importance of promotional products. Swire shares his journey in the promotional product industry and emphasizes the value of building authority, leveraging promotional products to drive sales and the impact of technology on sales.


Resources mentioned in this episode:

Sponsor for this episode...


This episode is brought to you by Performance Publishing Group.


At Performance Publishing Group, we provide top-quality, comprehensive book publishing services for soon-to-be authors.


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards.


To learn more about Performance Publishing Group, go to

Written By

Michelle Prince

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