The Power of Leveraging Events To Scale Your Business With Shay Wheat

Shay Wheat is the Founder and CEO of Grace and Ease Productions, a company that supports its clients in producing powerful and profitable in-person and live virtual events ranging from 50 to over 4,000 attendees. She has collaborated with many well-known celebrities, including Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, and Josh Turner. Shay is a Certified Event Producer and the creator of popular programs such as The Powerful Event Process and The Ultimate Event Planner Certification Program. She supports speakers, coaches, thought leaders, and experts ready to amplify their message, scale their business, and generate more revenue.


Here’s a glimpse of what you’ll learn:


  • Shay Wheat explains the 17 types of events businesses can utilize
  • The power of events on business growth
  • The backstory of how Shay became a Certified Event Producer
  • How Shay helps clients formulate event ideas
  • How Shay is building authority in the event production industry
  • What’s the correlation between a book and an event?
  • Shay’s advice for people who are planning events

In this episode...


Would you like to amplify your message, excite your audience, and scale your business using events? What does it take to produce a powerful and profitable event?


According to event production specialist Shay Wheat, producing impactful events for your business entails a lot of work and logistics. It includes formulating the right topic and type of event, negotiating with hotels, coordinating the lighting and sound, managing your team, and determining the host’s responsibilities. Using her experience in the production struggles that people go through, Shay now helps people create immersive, revenue-generating, and exciting events to drive profits and scale their brands.


In this episode of The Power of Authority Spotlight, Michelle Prince sits down with Shay Wheat, Founder and CEO of Grace and Ease Productions, to discuss how people can leverage events to scale their businesses. Shay explains the 17 different types of events one can utilize, the power of events on business growth, how she helps clients with event ideas, how she’s building authority in the event production industry, and her advice for people who are planning an event.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing Group.


At Performance Publishing Group, we provide top-quality, comprehensive book publishing services for soon-to-be authors.


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards.


To learn more about Performance Publishing Group, go to

Written By

Michelle Prince

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