Mastering the Art of TV Publicity With Samantha Jacobson

Samantha Jacobson

Samantha Jacobson is the Founder and CEO of TenXPR, a brand creating communications and digital strategies for brands to generate high-quality coverage and visibility. She is an industry leader in broadcast public relations who began her career as Vice President of Public Relations and Events for Mitchell Gold + Bob Williams, the iconic home furnishing brand.


With placements in The Washington Post, Home Decor, and others, Samantha also spent over 20 years in the entertainment industry, making connections, creating stories, and generating buzz. She produced for CBS News, CNN, Entertainment Tonight, and MTV Networks. She was nominated for four Emmy awards and is also an award-winning journalist who served as part of the team that won the Edward R. Murrow Award in Journalism.

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Here’s a glimpse of what you’ll learn: 


  • Samantha Jacobson talks about the importance of public relations (PR)
  • How Samantha got into TV production 
  • Tips for making TV appearances as an entrepreneur or an author
  • The experience working with Gayle King
  • How to do publicity PR
  • What is a sound bite, and how do you do it?

In this episode…


In today's fast-paced digital landscape, it does not guarantee success to have a great product or service. Effectively communicating your message to your target audience is also fundamental. However, developing a successful public relations strategy can be a daunting challenge.


Broadcast PR expert Samantha Jacobson says that one of the most influential ways to connect with your audience is through the media, particularly TV. However, not everyone has what it takes to succeed in this arena. To make an impact, you need confidence, a story that resonates with your audience, and the ability to keep things simple and understandable. Whether you're looking to build your brand, drive sales, or connect with your customers on a deeper level, a thoughtful and well-executed public relations strategy can make all the difference.


In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Samantha Jacobson, Founder and CEO of TenXPR, to discuss the tips and tricks for PR. Samantha talks about the importance of PR, her career journey in TV production, recommendations for making TV appearances as an entrepreneur or an author, and how to do publicity PR.


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by Performance Publishing.


At Performance Publishing, we provide top-quality, comprehensive book publishing services for soon-to-be authors. 


Led by best-selling author Michelle Prince, the Performance Publishing team has helped hundreds of people realize their dream of becoming an author.


As a partner publisher, we can offer you more than just expert guidance — we want to make sure you get the book of your dreams and reap the rewards. 


To learn more about Performance Publishing, go to

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Written By

Michelle Prince

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